June 2025 is an interesting time in the realm of gambling in America. At press, one of the most highly anticipated NHL Stanley Cup Finals matchups in decades is underway, while the ever-popular NBA Finals is also on the sports betting calendar. Meanwhile, the G7 Leaders’ Summit will take place mid-month. Why does the G7 matter? Because for the first time, the collective of the world’s most advanced economies will be discussing Responsible Gaming and Gambling Policy in a socioeconomic context. All of this presents an ideal time to release our monthly report on problem gambling statistics as they relate to online searches coming from within the United States.
Overview of Online Search Statistics Relating to Problem Gambling Outreach in America for June 2025
Where Problem Gambling Outreach is Trending
Last month, our analysts focused on Google search volume using the tech-giant’s Keyword Planner. This period (June 2025) our analysts have taken a look at Google Trends to identify which U.S. state populations exhibit the greatest proportionate concern over problem gambling. What’s the difference? While both Google Trends and Google Keyword Planner are distinct tools that provide different types of keyword data on problem gambling, Google Trends focuses on the relative “popularity” of search terms over time, while Google Keyword Planner offers estimated search volume. In other words, Google Trends helps provide a more holistic overview of how Americans are looking for help to combat the problem gambling crisis, and which regions the issue is exhibiting the most current growth in.
Below is a look at the three primary categories; i) general gambling ii) casino gaming iii) sports betting.
What the Numbers Mean: Note: A value of 100 is the peak “popularity” for the term. A value of 50 means that the term is half as “popular”, but still trending.
i) Outreach to Get Help for Gambling in General
Standout: The online search expression “how to stop gambling” (and semantically related terms) is currently trending with great significance in Nevada. Given that the state has the most relaxed regulations regarding casino gaming and sports betting, this statistic comes as little surprise. New Jersey’s inclusion is also expected. What is notable, however, is the arrival of Pennsylvania, Arizona, and Illinois in trending search for public outreach for how to stop gambling.
Pennsylvania’s data aligns with the recently released annual report from WalletHub, which compares the 50 U.S. states to determine where excessive gambling is most prevalent. Their data set of 20 key metrics ranges from the presence of illegal gambling operations (i.e. offshore operators) along with lottery sales per capita, the proportion of adults with gambling disorders, and more. These are WalletHub’s Top 5 Most Gambling-Addicted States for 2025:
- Nevada
- South Dakota
- Montana
- Pennsylvania
- Mississippi
Meanwhile, the Arizona Department of Gaming (ADG) recently released their data on increases in resident calls for help since sports betting was legalized, and found a 21.5% uptick. And what about Illinois? It has been reported that Illinois surpassed $2 billion in tax revenue last year from all types of gambling, and that the record revenue was bolstered by recent growth in iGaming kiosk installations in the state:
“As video gaming machines continue to generate significant revenue for Springfield and the state of Illinois, health experts are raising concerns about the mental toll on players.” (News Channel 20)
ii) Outreach Specifically for Casino Gaming
Standout: Our analysts identified that the online search expression “casino self exclusion” (and semantically related terms) is currently trending with great significance in Oklahoma. Online search for information on how to use casino self exclusion resources is a key indicator that the public is struggling to gamble responsibly. It’s important to note that self-exclusion alone is generally not enough to abstain from easily accessible online gaming (view details). Further, Oklahoma’s struggle with responsible casino gaming should be factored into the Sooner State’s next vote about whether or not to allow sports betting. People who struggle with problematic casino gaming are more likely (when compared to the general population) to struggle with sports betting.
iii) Outreach to Get Help Specifically for Sports Betting
Standout: Our analysts identified that the online search expression “stop sports betting” (and semantically related terms) is currently trending in Delaware. This coincides with a recent GamingIntelligence report which unveiled that over the most recently reported month, Delaware saw an 88% year-over-year increase in online betting.
Previous Data:
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